Skip to content
toby
Free trial
Free growth audit

A growth audit of your website, with the fixes already prepared

It's the first thing Toby does when you join: it reads your site and checks what usually holds growth back. Exact checks from your pages, not a generic score, followed by recommendations you can apply.

Create your account and paste your URL: the audit runs right away, as part of your 7-day free trial.

Start free trial

7-day free trial, then $99/month per company. Cancel anytime. Already have an account? Sign in

SEO basics

Computed exactly from the HTML of your homepage and key pages, no guesswork:

  • Title tags: missing, too short or too long, page by page
  • Meta descriptions: missing or too long
  • One H1 per page
  • Images without alt text
  • Structured data (schema.org) present or not
  • Sitemap found in /sitemap.xml or robots.txt
  • Pages accidentally set to noindex
  • Social sharing image (og:image) on the homepage
  • Homepage weight and load time from our server

Conversion on your homepage

What a visitor sees before deciding to stay:

  • Does the main headline say what you offer and why it's better?
  • How many calls to action compete for attention?
  • Is there visible proof: reviews, customers, ratings?
  • Can buyers find a price or a pricing page?
  • Can visitors who aren't ready to buy leave their email?

Visibility in AI answers

More and more buyers ask an assistant instead of searching. Toby tests it:

  • Writes the 3 questions a buyer in your market would ask an AI assistant, without naming you
  • Searches the web the way assistants do and lists the brands that come up
  • Tells you whether you appear, and which competitors are recommended instead

What the audit card looks like

Example for a fictional company. Your audit lists your own pages and findings.

The findings feed your first recommendations directly: a vague headline becomes three ready-to-paste headline options, an absence from AI answers becomes a plan of comparison pages.

Growth audit · lumio.example

Example

SEO basics

  • Title tag to check on 2 of 6 pages (/pricing: 71 chars, /blog: 9 chars)
  • One H1 per page
  • No structured data (schema.org): no rich results, harder for AI assistants to understand the offer
  • Sitemap found (148 URLs read)

Conversion (homepage)

  • Main headline “The all-in-one invoicing platform” doesn't say what you offer or why it's better
  • 2 calls to action on the homepage (“Start free trial”, “See pricing”)
  • No visible social proof (reviews, customer numbers, logos) on the homepage

Visibility in AI answers

  • Mentioned in 0 of 3 buyer questions, e.g. “best invoicing app for freelancers”
  • Brands that come up instead: 3 competitors

Then the team gets to work

  1. 1

    Brand Brain

    Six documents every agent reads: product, ideal customer, competitors, brand voice, marketing strategy, content strategy. Editable at any time.

  2. 2

    30-day plan

    Four weeks of concrete actions adapted to your business, goal and budget, with an owner for each.

  3. 3

    First 3 recommendations

    Picked from six candidates by a quality check, each with the evidence it relies on and the first deliverable ready to paste.

Frequently asked questions

Is the growth audit really free?

Yes. It runs as soon as you create your account, as part of the 7-day free trial: paste your URL and the audit starts. If you don't keep Toby, cancel before the trial ends and you pay nothing.

What do you need from me?

Only your website address, then your goal (sales, leads, sign-ups, revenue or bookings) and your monthly marketing budget. No tool connection is needed for the audit.

Does it work on any website?

It works on public websites. Toby reads public pages only and blocks private or internal addresses. Pages rendered entirely with JavaScript may hide some elements from the HTML; when that's the case, the audit says so instead of guessing.

Is the AI-visibility test the same as asking ChatGPT?

It simulates it: Toby writes the questions a buyer would ask, searches the web the way AI assistants do and reports the brands it actually saw in the results. Real assistants can give different answers from one day to the next.

Will Toby change my website?

No. The audit only reads. Fixes come as recommendations with the work prepared; anything that changes your site is only done after your approval, through a tool you've connected.

Give your business a marketing team that knows what to do next

Create your account, paste your URL and get your growth audit, your Brand Brain and your first three recommendations, already prepared.

Start free trial

7-day free trial, then $99/month per company. Cancel anytime. Already have an account? Sign in