One plan, the whole marketing team
No tiers to compare. Every company gets the full marketing team of 12 AI agents and every integration for $99 a month. Start with a 7-day free trial and cancel anytime.
Toby
For founders, small teams and agencies: everything Toby does, for each company you run.
$99/ month
per company
Start free trial7-day free trial · cancel anytime · prices exclude sales tax where applicable
Everything included
- All 12 AI agents: Toby, your AI CMO, and 11 specialists
- Every integration: ready-made connectors, MCP, API and webhook
- Daily recommendations with the work prepared, applied in one click
- Growth audit of your site and the Brand Brain: six strategy documents
- Autopilot for safe actions, with caps (never ads)
- Memory: every agent remembers your decisions and preferences
- Slack and Discord, plus meeting notetakers (Fireflies, tl;dv, Fathom)
- Daily brief and weekly report
- Approval by default, Pause button, action log and a daily AI cost cap per company
Priced per company
One subscription covers one company: one business with its own website, Brand Brain, data and settings. Agencies pay one subscription per client company, and each client's data stays separate.
Not included
Your ad budgets (paid directly to Meta, Google and other platforms) and the fees of third-party tools you connect, such as the X API or HeyGen.
What the same coverage costs with people
A rough way to think about it, not a quote. Plug in your own numbers: the point is the order of magnitude.
- One in-house marketer
- A full salary plus employer payroll taxes and benefits, plus tools. One person rarely covers SEO, paid ads, social and data well.
- Freelancers per channel
- Usually billed per day or per month for each channel. Three channels means three relationships, three briefs and three reports to reconcile.
- A marketing agency
- A monthly retainer, often scoped to one or two channels, plus ad management fees. Strategy and reporting are shared across the agency's clients.
- Toby
- $99 a month per company, about $1,188 a year, for 12 AI agents working every day, with nothing shipped without your approval.
Estimate for illustration. Salaries, day rates and retainers vary widely by country, seniority and scope.
Toby doesn't replace the judgment of an experienced marketer. It is designed to give one marketer, or a founder, the output of a full team.
Frequently asked questions
How does the free trial work?
Create your account, paste your website and the team starts right away: growth audit, Brand Brain, 30-day plan and first recommendations. Your first subscription for a company starts with 7 free days. Cancel from Settings before the trial ends and you won't be charged.
What happens after the trial?
If you keep Toby, the subscription continues at $99 a month for that company. Nothing changes in your workspace: same agents, same data, same settings. The renewal date is shown in Settings.
Can I cancel anytime?
Yes. The subscription is monthly, with no commitment, and you cancel from Settings in the app. Cancellation takes effect at the end of the period you've paid for.
Is it per company?
Yes. $99 a month covers one company: one business with its own website, Brand Brain, recommendations, connected tools and team settings. Data is isolated per company. Agencies pay one subscription per client company.
Is everything included, or are some agents extra?
Everything is included. There is one plan: all 12 AI agents, every integration, Autopilot for safe actions, memory, Slack and Discord, meeting notetakers, the daily brief and the weekly report.
Are AI costs included?
Yes, within limits: each company has a daily AI cost cap so usage stays predictable, and you see the estimated cost in the app.
Is my ad budget included?
No. Ad spend is paid directly to the ad platforms from your own accounts. Toby never spends money without your approval, and ads are never launched on Autopilot.
Which currency is the price in?
US dollars: $99 a month per company. Sales tax may be added depending on where you're located.
Give your business a marketing team that knows what to do next
Create your account, paste your URL and get your growth audit, your Brand Brain and your first three recommendations, already prepared.
7-day free trial, then $99/month per company. Cancel anytime. Already have an account? Sign in