Toby, your AI CMO

Paste your website address and Toby reads it: the pages, the sitemap, the offer. He runs a growth audit (SEO checks, conversion checks on the homepage, and a test of whether AI assistants mention you), then writes the Brand Brain: six editable documents on your product, ideal customer, competitors, brand voice, marketing strategy and content strategy.

Every agent reads them before writing anything, so you explain your business once, not twelve times.

From the Brand Brain and the goal you choose at onboarding, Toby builds a week-by-week plan with an owner for each line. It is short on purpose: the few moves that matter this month, in the order that makes sense for a team of one or five.

The plan lives in Docs, so you can change it, and he adjusts when results come in.

Each recommendation gets a score: estimated impact × confidence ÷ effort. The impact is a monthly dollar range with its reasoning in one line (baseline × benchmark rate), so you can check the math. A large idea that takes weeks can rank below a small fix you can ship today, and that is usually the right call.

Before you see anything, a quality gate rereads it: if it is generic, it is rewritten or thrown away.

Every morning, at your local time, Toby posts the brief in #team: the one takeaway of the day, what moved and why, what you need to decide, and the team’s plan as a checklist. Every Monday, the weekly report: results against your goal, what worked, what to watch, next week’s bets.

Key numbers appear as tiles only when analytics or revenue tools are connected. Without data, he doesn’t invent figures.

Ask Toby anything in #team, by DM, or from your own Slack or Discord channel. If the answer belongs to someone else, he delegates: Leo takes the SEO page, Mia the Meta ads, Noah the partner program. The specialists reply in the same thread, so the conversation stays in one place.

Toby can use every connected tool: GA4, Search Console, Stripe, Shopify, Notion, Gmail, your CMS, your meeting notetaker, and anything added through “Add any tool”. Reading is immediate. Anything that writes becomes a “To approve” card.

He also keeps the team’s memory up to date: decisions, results, preferences and the reasons you dismissed past ideas. The whole team reads it.