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toby
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Integration · Ready to use

An AI SEO agent for WordPress that publishes what you approve

Connect your site with a WordPress application password, no plugin required. Leo, Toby's SEO agent, reads your existing posts and pages, spots what to refresh or write next, and prepares the article. When you approve it, Toby publishes it on your blog, now or on the date you picked in the calendar.

WordPressReady to use
Access
Read posts and pages; create and update posts, each after your approval
Publishing
Approved articles go live on your blog, right away or on their calendar date
Setup
About 5 minutes, with an application password (WordPress 5.6+)
Agents
LeoToby

What Toby does with WordPress

Exactly what the connector does today. Reads happen right away; anything that changes, publishes or sends something waits for your approval.

The agents who use it

What you get, concretely

Examples on fictional businesses, in the app's exact format. Numbers are examples, not promises: yours come from your own data.

SEO & GEO

Example

Refresh “Lower back pain at the office: 7 exercises” before it drops further

Why: Search Console: the post sits at position 9.4 with 3,100 impressions a month but a 1.2% click rate. In WordPress, it was last updated in 2022, has no FAQ and no link to your booking page.

Example estimate: +60 to 120 visits a month if it reaches the top 5

First deliverable, ready to paste

New title: Lower back pain at the office: 7 exercises a physical therapist recommends (2026)
New intro: Sitting 8 hours a day loads your lower back. Here are 7 exercises we give our patients, 5 minutes, no equipment, and when to see a physical therapist instead.
Add: a “When should you book an appointment?” section with a link to /book
Add: FAQ (3 questions from the “People also ask” box)
Ready as an update to the existing post: it goes live once you approve it.

Leo · SEO & GEOEffort: Low

SEO & GEO

Example

Link 6 existing articles to the “Sports physical therapy” page

Why: WordPress: 6 of your 41 posts talk about running, knee or ankle injuries but none links to /sports-physical-therapy, the page that brings most bookings. Internal links tell Google which page matters.

Example estimate: better rankings for “sports physical therapy Denver” within 4 to 8 weeks

First deliverable, ready to paste

Post: Runner's knee: causes and recovery · add after paragraph 3: “If the pain lasts more than two weeks, our sports physical therapy sessions focus on running technique and load.”
Post: Sprained ankle: the first 72 hours · add in the conclusion: “Back to sport sooner with a sports physical therapy plan.”
(+4 more, each with the exact sentence and anchor)
Each post update waits for your approval.

Leo · SEO & GEOEffort: Low
LeoBlog articleExample

Scheduled article, published on its date

Calendar · Tuesday 9:00 “Neck pain from your phone: what actually helps” · 1,450 words · 3 internal links · FAQ Status: approved and scheduled — Tuesday 9:00 · Published on your WordPress blog ✓ Link: yourclinic.com/neck-pain-phone
Example for a fictional physical therapy clinic. Images and categories are added in WordPress.
LeoTo approveExample

The approval card before any change

Leo wants to update a post on WordPress Post: “Lower back pain at the office: 7 exercises” Changes: title, intro, new section “When should you book an appointment?”, FAQ (3 questions) [Approve] [Decline] Nothing is sent to your site until you approve.

Connect WordPress

About 5 minutes

Your site address, your WordPress username and an application password (built into WordPress 5.6 and later, no plugin).

  1. 1

    In WordPress, go to Users → Profile → Application passwords.

  2. 2

    Name it “Toby” and click Add new application password. Copy the password shown.

  3. 3

    In Toby, open Integrations, then WordPress → Connect.

  4. 4

    Paste your site address, your username and the application password.

  5. 5

    Optional: choose which agents may use WordPress (Leo and Toby by default).

Good to know

  • Text only today. Toby sends the title, the content and the excerpt. Featured images, categories, tags and SEO plugin fields (Yoast, Rank Math) are set by you in WordPress; Leo gives you the meta title and description to paste.

  • Publish means live. When you click Publish or a scheduled date arrives, the article goes out as a published post. To check the layout first, ask Leo for a WordPress draft instead.

  • Application passwords can be disabled by some hosts or security plugins. If the connection fails, check that they are allowed for your user.

  • One account, your rights. Toby can do what your WordPress user can do; an Editor or Author account is enough for posts. You can revoke the password at any time in your profile.

Security and trustPricing

Frequently asked questions

Do I need to install a plugin?

No. Toby uses the WordPress REST API with an application password, which is built into WordPress since version 5.6. You create it in your profile and can revoke it whenever you want.

Can Toby publish without my approval?

Not by default. Every new post or update waits for your approval, and articles are published when you click Publish or on the date you scheduled. Only if you turn on Autopilot for Leo and for the company can he create or update posts on his own; every action stays in the activity log.

Does it work with WordPress.com?

It works with any WordPress site that exposes the REST API and allows application passwords, which is the case of self-hosted WordPress 5.6+. On hosted plans, check that your plan gives access to application passwords.

Will Leo rewrite my whole blog?

No. He goes for the pages with the most to gain first (with Search Console connected: posts ranking 8 to 15, or with many impressions and few clicks), and proposes one change at a time, with the reason and the evidence.

Does Toby write in my voice?

Articles follow your Brand Brain: the brand voice, ideal customer and content strategy documents created at onboarding, which you can edit. You can also edit every article before approving it.

What about AI search (ChatGPT, AI Overviews)?

Leo also works on GEO: clear answers, FAQs, comparisons and facts that AI assistants can quote. The same articles serve Google and AI answers.

Other integrations

Google Search ConsoleGoogle Analytics 4WebflowAny tool (MCP, API, webhook)All integrations

Use cases and guides

Local businessesSaaSFounders without a marketerSEO Quick Wins From Google Search Console, Step by StepGEO: How to Get Recommended by ChatGPT and AI Search

Connect WordPress and let Leo prepare your next articles

Create your account, paste your URL and get your growth audit, your Brand Brain and your first three recommendations, already prepared.

Start free trial

7-day free trial, then $99/month per company. Cancel anytime. Already have an account? Sign in