Skip to content
toby
Free trial
E-commerce & Shopify

AI marketing for Shopify and e-commerce brands

An online shop has more levers than time: carts left at checkout, a free-shipping threshold set years ago, ads that tire after three weeks, a peak season that arrives too fast. Toby reads your Shopify orders, your Google Analytics and your site, then tells you which lever to pull this week, with the copy, scripts and plans already written. Nothing is published and no ad budget is spent without your approval. You stay the one who presses the button.

What usually gets in the way

The plays Toby runs for you

Example recommendations

The exact format of the cards you get, shown on fictional businesses. Numbers are examples, not promises.

SEO & GEO

Example

Set up a three-email abandoned cart flow

Why: GA4, last 30 days: 1,240 add-to-carts and 186 purchases. The audit found no email capture on the homepage, and Shopify shows that 58% of orders come from first-time buyers, so most visitors are never contacted again.

Example estimate: 40 to 70 recovered orders a month, about $1,600–$2,900 in revenue

First deliverable, ready to paste

Email 1 (1 hour) · Subject: Your candle is still waiting
Body: You left “Linen & Fig” in your cart. Hand-poured in small batches, 50-hour burn, free returns. [Return to my cart]
Email 2 (24 hours) · Subject: What our customers say about “Linen & Fig”
Body: Three short reviews + the scent notes + shipping time.
Email 3 (72 hours) · Subject: Still thinking it over?
Body: Free shipping on this order, valid 48 hours. (Only if margin allows: otherwise a free sample.)

Leo · SEO & GEOEffort: Low

CMO

Example

Create a “Winter evenings” gift set before the holidays

Why: Shopify: 38% of orders already contain two or more candles, and your average order is $41 while free shipping starts at $60. Christmas is seven weeks away and the catalog has no gift set.

Example estimate: average order from $41 to $47–$50 during the season

First deliverable, ready to paste

Bundle 1: Winter evenings — 3 mini candles (Cedar, Linen & Fig, Amber) + matches · $58 (instead of $66)
Bundle 2: The duo — 2 large candles of your choice · $62, free shipping
Bundle 3: The hostess gift — 1 candle + gift wrap + handwritten card · $39
Product-page copy (Bundle 1): Three scents for long evenings, gift-wrapped and ready to give. Ships in 48 hours.
Cart message: You’re ${x} away from free shipping. Add a mini candle ($14).

Toby · CMOEffort: Medium

Meta Ads

Example

Replace the two fatigued Meta ads with three new hooks

Why: From the Ads Manager figures you pasted: “Lights out ritual” is at frequency 4.3 and its click rate fell 31% in 14 days, while cost per purchase rose from $18 to $27. The wax-pouring Reel you mentioned in chat had five times your usual views.

Example estimate: cost per purchase back to $18–$21 at the same budget

First deliverable, ready to paste

Hook A (from the organic Reel): Close-up of the wax pour. On-screen text: 4 hours to make one candle. 50 hours to enjoy it.
Hook B (objection): “I thought candles were all the same.” Then the scent throw test.
Hook C (gift): The last-minute gift that doesn’t look last-minute.
Primary text: Hand-poured in Normandy, clean soy wax, 50-hour burn. Free shipping from $60.
CTA: Shop now
Audience: keep the current broad audience; separate retargeting ad set for 30-day cart visitors. You launch it in Ads Manager after approving.

Mia · Meta AdsEffort: Medium

The agents that matter most here

Toby· CMOLeads the team: sets the strategy, ranks what to do next and hands out the work.Mia· Meta AdsFacebook and Instagram campaigns built around your ROAS target.Zoe· InfluenceThe right creators, personal outreach, campaign follow-up.Nina· UGC videoUGC scripts and AI videos for ads and social.Jade· Social mediaInstagram, TikTok and Facebook: posts, Reels scripts, calendar.

Useful integrations

All integrations·Pricing

Frequently asked questions

What does Toby see in my Shopify store?

Orders, products and revenue, with read-only access. That is enough to spot what sells together, how often customers come back and how your average order compares with your shipping threshold. Toby never changes your store settings or prices.

Can Toby run my Meta ads?

Not directly today. Mia prepares campaign plans, audiences and ad copy, and Nina writes the video scripts. The connection to your ad account will come after Meta’s app review. Until then you launch the ads in Ads Manager yourself, and Toby never spends ad budget on its own, even on Autopilot.

Does Toby send the abandoned cart emails?

No. Leo writes the flow, subject lines and incentive logic; you paste them into Shopify Email or your email tool, which triggers them automatically.

How does the influencer outreach work?

Zoe proposes a shortlist of real creators in your niche and a personal message for each. With Gmail connected, she can save the messages as drafts in your mailbox; you review and send them. Outreach stays personal and follows anti-spam rules like CAN-SPAM: no mass messaging.

Can it set up an ambassador or referral program?

Yes. Noah defines who qualifies (for example customers with three orders or a five-star review), the reward, the invitation email and the ambassador kit. You choose the tool that runs it.

Are AI videos disclosed?

Yes. When Nina renders a video with HeyGen, it is labeled as AI-generated where the platform requires it. Scripts for real creators or your own team are, of course, filmed by people.

Other use cases

SaaSAgenciesLocal businessesFounders without a marketerCreators & info products

Give your business a marketing team that knows what to do next

Create your account, paste your URL and get your growth audit, your Brand Brain and your first three recommendations, already prepared.

Start free trial

7-day free trial, then $99/month per company. Cancel anytime. Already have an account? Sign in