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Integrations: connect Toby to the tools you already use

Ready-made connectors take about five minutes each. Anything else can be connected through MCP, its API or a webhook. Here is exactly what works today and what is coming.

How each tool works with Toby

One page per tool: what the team reads, what it prepares for you, which agents use it, examples and step-by-step setup.

Ready to use

17

A connector made for Toby: paste a key or a token in Integrations and the right agents start using it. Analytics and revenue data sync every 6 hours.

Toby's Integrations page with the demo company Lumio
Real screenshot · demo company: tools tagged “Demo” are simulated there

Through Add any tool

8

No dedicated card yet, but you can connect them today with the universal connector: through the tool's official MCP server, or by giving Toby its API documentation.

Waiting for platform approval

10

These platforms require an approved app before any tool can post or manage ads on your behalf. Until then, the agents prepare ready-to-post drafts and ad plans; you publish them yourself and click Mark as published.

  • LinkedInSocial networks

    Drafts ready to post today; direct publishing after LinkedIn approves the app.

  • InstagramSocial networks

    Drafts ready to post today; direct publishing after Meta's app review.

  • FacebookSocial networks

    Drafts ready to post today; direct publishing after Meta's app review.

  • TikTokSocial networks

    Scripts and drafts today; direct publishing after TikTok's app review.

  • YouTubeSocial networks

    Scripts and drafts today; direct connection after Google's review.

  • RedditCommunity

    Threads found through web search and disclosed reply drafts you post yourself; API access requires Reddit's approval.

  • Meta AdsAdvertising

    Campaign plans and ad drafts today; account connection after Meta's app review.

  • Google AdsAdvertising

    Keywords, negatives and ad drafts today; account connection once Google grants API access.

  • TikTok AdsAdvertising

    Drafts today; account connection after TikTok's app review.

  • LinkedIn AdsAdvertising

    Drafts today; account connection after LinkedIn's app review.

Coming soon

2

On the roadmap.

  • WhatsAppTeam chat

    Chat with your team on WhatsApp.

  • TelegramTeam chat

    Drafts and reports on Telegram.

Add any tool: MCP, API or webhook

Your marketing stack is yours. If a tool isn't listed, connect it anyway.

Through MCP

Pick an official remote MCP server (Stripe, Linear, GitHub) or paste the address of any remote MCP server, then its token. The agents use its tools directly.

Through its API

Give the tool's name, the link to its API documentation and your key. Toby reads the docs, proposes the useful actions and you tick the ones to keep. Calls only go to that tool's domain.

Through Zapier, Make or n8n

Paste the webhook address of an existing scenario so the team can trigger it, like any other action that needs your approval.

The rules every connection follows

  • Reading is free: agents can look at connected data whenever they need it.
  • Writing waits for you: publishing, creating, sending or spending becomes a To approve card.
  • Keys and tokens are encrypted (AES-256-GCM) and never shown again, even to you.
  • Each connection belongs to one company; data never crosses companies.
  • Outgoing calls go only to public addresses on the tool's own domain.

Frequently asked questions

Can Toby connect to Meta Ads or Google Ads today?

Not directly yet. Meta and Google require an approved application before a tool can manage ad accounts. Today Mia and Sam prepare campaign structures, audiences, keywords, negatives and ad copy that you apply in Ads Manager or Google Ads yourself.

Can Toby post to LinkedIn, Instagram or TikTok?

Not directly yet, for the same reason: these platforms review apps before allowing publishing. The agents prepare ready-to-post drafts; you publish them and mark them as published so the calendar and reports stay accurate.

Where does Toby publish directly today?

Articles to WordPress, drafts to Webflow and Notion, outreach drafts to Gmail, posts and threads to X with your own developer keys, and AI videos rendered through HeyGen with your own key, always after your approval.

How do I connect Google Analytics and Search Console?

With a Google service account key: you create it once in Google Cloud, add its email as a viewer of your GA4 property and as a user of your Search Console property, then paste the key in Toby. The app walks you through it step by step.

Is the X API free?

No. The X API is paid per use by X. You connect your own developer app keys, so usage is billed to your X developer account.

Give your business a marketing team that knows what to do next

Create your account, paste your URL and get your growth audit, your Brand Brain and your first three recommendations, already prepared.

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