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toby
Integration · Ready to use

Your AI marketing team, in your Slack channel

Most teams already decide things in Slack or Discord. Connect one channel and everything Toby's AI marketing team says in #team shows up there, under each agent's name. Ask "@Leo, where are we on SEO?" and Leo answers in the channel, like a colleague would.

Slack & DiscordReady to use
Where
One channel of your choice becomes #team; direct messages to the bot work too
Approvals
Still in Toby: every request in the channel comes with the link
Setup
About 10 minutes, no public server needed
Agents
TobyLeoIris

What Toby does with Slack & Discord

Exactly what the connector does today. Reads happen right away; anything that changes, publishes or sends something waits for your approval.

The agents who use it

What you get, concretely

Examples on fictional businesses, in the app's exact format. Numbers are examples, not promises: yours come from your own data.

TobySlack · #marketingExample

The daily brief, every morning in your channel

Toby · CMO Good morning. Three things today: 1. Recommendation: rewrite the title of /pricing (2,900 impressions, 0.9% click rate). Ready to paste. 2. Draft to review: Lina's LinkedIn post on the onboarding checklist. Review it in Toby: app.meettoby.ai 3. Watch: paid search cost per demo up 18% since Thursday. Sam is looking into it.
Example for a fictional HR software company. The brief is posted from 8 am, company local time.
LeoSlack · reply in channelExample

"@Leo, where are we on SEO?"

Leo · SEO & GEO This month (Search Console): 4,120 organic clicks, +9% vs last month. Working: the "onboarding checklist" guide moved from position 11 to 6. Not yet: the 3 comparison pages are still between 9 and 14. Their refresh is waiting for your approval in Toby. Next: an FAQ block on /pricing for the questions people ask AI assistants.
Example. Leo only quotes figures from tools you have connected.
KaiSlack · approval requestExample

A thread is ready to go out on X

Kai · X (Twitter) Waiting for your approval: post the 6-post thread "What we learned from 300 onboarding calls" (X) Approve in Toby: app.meettoby.ai Nothing is posted until you do.
LeoSlack · #winsExample

A result, measured 7 days later

#wins · Leo · SEO & GEO 🎉 Rewrite the title and description of /pricing It worked: organic clicks +34% over 7 days (212 vs 158). Applied on the 4th.
Example. Results are measured from your connected analytics, 7 days after you mark a recommendation as done.

Connect Slack & Discord

About 10 minutes

Permission to install an app in your Slack workspace (or to add a bot to your Discord server).

  1. 1

    Slack: on api.slack.com/apps, choose Create New App → From an app manifest and paste the manifest Toby gives you. Install it to your workspace.

  2. 2

    Copy the Bot token (starts with xoxb-), then create an App-level token with the connections:write scope (starts with xapp-).

  3. 3

    In the channel you want to use, type /invite @Toby, then copy the channel ID from the channel details.

  4. 4

    In Toby, open Integrations → Slack → Connect, paste the two tokens and the channel ID. Toby checks them right away.

  5. 5

    Discord instead: create a bot in the Discord developer portal, turn on Message Content Intent, add it to your server, then paste its token and the channel ID in Integrations → Discord.

Good to know

  • One channel per connection. That channel plays the role of #team. Mentioning the bot elsewhere gets a short reply pointing to the right channel.

  • Approvals happen in Toby, not in the chat. It is deliberate: publishing, sending and spending stay one click away from the full preview.

  • Messages start flowing about a minute after connecting, the time for Toby to open the connection.

  • Cards become text. Recommendations, drafts and charts are summarized in the message with a link to the full version in Toby.

  • If a token is revoked (app deleted, token reset), the connection shows an error in Integrations: reconnect it with the new token.

Security and trustPricing

Frequently asked questions

Do I still need to open Toby?

For approvals, yes: approving a post, an email or a page happens in Toby, where you see the full preview. For questions, briefs, reports and day-to-day discussion, the channel is enough.

Can my colleagues talk to the team too?

Yes. Anyone who can write in the connected channel can ask the team something, and the answer is posted in the channel for everyone. The team sees their display name, so it knows who is asking.

Does Toby read my other Slack channels?

No. It only listens to the channel you connected and to direct messages sent to the bot. In other channels, it only reacts if someone mentions it, to point them to the right channel.

Do I need a server or a public URL?

No. Slack works in Socket Mode and Discord through its gateway: Toby opens the connection itself, so there is nothing to host or expose.

What if the team is paused or the daily AI budget is reached?

The same rules as in Toby apply. When the team is paused or the daily cost cap is reached, Toby says so in the channel instead of running the request.

Slack or Discord: which one should I pick?

Whichever your team already uses. Both work the same way: one channel mirrors #team, people mention agents by name, and direct messages to the bot work.

Bring your AI marketing team into Slack

Create your account, paste your URL and get your growth audit, your Brand Brain and your first three recommendations, already prepared.

Start free trial

7-day free trial, then $99/month per company. Cancel anytime. Already have an account? Sign in