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Lina, your AI LinkedIn agent and ghostwriter

On LinkedIn, the posts that work are rarely the polished ones. They are a founder telling what really happened, and what they learned from it. Lina is Toby’s AI LinkedIn agent: an AI LinkedIn ghostwriter who finds those stories in your business, in your Brand Brain and in your customer calls, and turns them into posts with one idea and a clear lesson. She prepares the post, the carousel outline or the company page update. You copy it, publish it on LinkedIn and click “Mark as published”.

At a glance

Mission
Turns your real stories and customer calls into founder posts and carousels for LinkedIn.
Default autonomy
Ask before publishing
Tools
LinkedInFireflies.aitl;dvFathomAny notetaker

What Lina does

Example outputs

What Lina prepares for you, shown on fictional businesses. Yours are built from your site, your Brand Brain and your data.

LinkedIn postExample

A founder story, written from a customer call

Last month a customer told us: “I don’t need more features. I need to stop chasing invoices.” She had used Lumio for a year. She was about to leave. We had spent that year building dashboards, exports, integrations. Things freelancers asked for in surveys. What she actually needed was one thing: to get paid without sending awkward emails. So we stopped the roadmap for three weeks and rebuilt reminders. Softer wording. Smarter timing. A payment link in every message. She stayed. The lesson I keep relearning: surveys tell you what people want to have. Churn calls tell you what they need to stop doing. What did a churn call teach you that a survey never did?
Example for Lumio, Toby’s fictional demo invoicing app. The quote would come from your own meeting notes; Lina never invents one.
LinkedIn carouselExample

A carousel outline

Title: “5 invoice mistakes that delay your payment” Slide 1: 5 invoice mistakes that delay your payment (and how to fix each in 2 minutes) Slide 2: No due date on the first line. Fix: “Due on 14 March” at the top. Slide 3: Sending it a week after the job. Fix: invoice the day you deliver. Slide 4: No payment link. Fix: one click to pay. Slide 5: Vague line items. Fix: one line per deliverable, as in the quote. Slide 6: No reminder plan. Fix: day 3 and day 10 after the due date. Slide 7: Save this for your next invoice. Follow for more. Post text: two lines introducing the carousel, then a question for the comments.
Illustrative outline for a fictional company. You design the slides in your usual tool.
Case study briefExample

Case study interview kit

Goal: one case study with numbers, usable as a LinkedIn post and a page on the site. Questions (30-minute call): 1. What were you using before, and what made you look for something else? 2. What almost stopped you from switching? 3. What changed in the first month? Can you give a number? 4. What would you tell a peer who hesitates? Structure: situation, problem, decision, result, quote. Who to ask: three customers with the longest active history (list from your CRM or Stripe, chosen by you).
Example for a fictional B2B company.

The playbooks

  1. 1

    Story, then lesson

    A real moment from the business, the lesson it taught, a soft call to action. It is Lina’s default structure because it shares expertise without sounding like an ad.

  2. 2

    Founder-led LinkedIn, three posts a week

    From Toby’s library of proven plays: for B2B or premium brands whose founder has a story but rarely posts. The deliverable is the first three posts, written from the founder’s real story and numbers.

  3. 3

    Turn customers into case studies

    For B2B companies with happy customers but no case studies with numbers: interview questions, a case study template and three customers to ask.

  4. 4

    Recycle the winners

    A post that clearly outperformed the others goes to Kai for an X thread, and to Jade or the newsletter when it fits. The idea gets more reach without new writing.

How approval works

  • Lina never posts on LinkedIn. Every post, carousel and company page update is a draft in Content and in the Calendar.

  • When it is time to publish, Toby reminds you in #team: copy the text, post it on LinkedIn, then click “Mark as published”.

  • Customer quotes from meetings are used only as they were said, attributed by role. Remove any you prefer to keep private.

  • Autopilot does not apply to LinkedIn: without a direct connection, nothing is posted for you.

Security and trust

Tools Lina works with

Direct LinkedIn publishing needs LinkedIn to approve Toby’s app, so today Lina prepares drafts you copy and post yourself. Meeting notetakers (Fireflies, tl;dv, Fathom, or any via Zapier or Make) feed real customer quotes into Toby’s memory.

All integrations

Works closely with

Kai· X (Twitter)Posts and threads with sharp hooks and real numbers.Toby· CMOLeads the team: sets the strategy, ranks what to do next and hands out the work.Leo· SEO & GEOOrganic traffic from Google and from AI answers.

Use cases

Founders without a marketerSaaSAgenciesPricing

Frequently asked questions

Can an AI LinkedIn ghostwriter really sound like me?

It gets close when it works from real material: your stories, your numbers, your customers’ words. Lina reads your Brand Brain’s brand voice document and Toby’s memory, which keeps your edits and preferences. Read every draft before posting: it is your name on it, and an AI can get a detail wrong.

Does Lina publish directly on LinkedIn?

Not today. LinkedIn requires an app review before a tool can publish for you, and that review is pending. Lina prepares the post, Toby reminds you at the planned time, and you publish it in a minute. Even once connected, posts will wait for your approval.

Is it honest to use a ghostwriter on LinkedIn?

Ghostwriting is common on LinkedIn, and it stays honest when the stories, opinions and numbers are really yours. That is how Lina works: she shapes what happened, she does not invent experiences, customers or results.

Where do the stories come from if I don’t have time to brief her?

From what Toby already knows: the Brand Brain built from your site, decisions and results saved in memory, and meeting notes if you connect a notetaker. You can also send Lina a two-line voice-of-founder note in a DM, or from Slack, and she turns it into a draft.

How often should a founder post on LinkedIn?

Consistency matters more than volume. Lina usually suggests three posts a week for a founder starting out, prepared in advance. If that is too much, two good posts a week beat five rushed ones.

Does Lina handle LinkedIn Ads?

No. LinkedIn Ads also waits for LinkedIn’s app review, and Toby never launches or edits ad campaigns by itself. Lina focuses on organic posts, carousels and the company page.

Put Lina to work on your business

Create your account, paste your URL and get your growth audit, your Brand Brain and your first three recommendations, already prepared.

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