Marketing guides
Practical playbooks for founders and small teams: the same methods the Toby agents use, explained step by step.
- 1 November 2026 · 7 min readA 30-Day Marketing Plan for Small Teams (SaaS & E-commerce)A week-by-week 30-day marketing plan for a team of one to three, ordered by revenue impact, with separate SaaS and e-commerce tracks and copyable templates.
- 1 November 2026 · 8 min readAI CMO: What It Is, What It Should Do, How to Judge OneWhat an AI CMO really does, what it should never do on its own, a 10-point test to judge one in a week, and where humans must stay in the loop.
- 1 November 2026 · 8 min readGEO: How to Get Recommended by ChatGPT and AI SearchA step-by-step GEO guide: find buyer questions, get into the pages AI assistants cite, build comparison pages, add structured data and measure results.
- 1 November 2026 · 8 min readGrowth Playbook for Community-Led and Repeat-Purchase BrandsGrow a community-led or repeat-purchase brand from its customers: ambassadors, reactivation, co-creation, reviews as content and cross-selling a second line.
- 1 November 2026 · 7 min readHow to Prioritize Marketing Actions by Revenue ImpactRank marketing ideas with impact × confidence ÷ effort: size each one in money with explicit assumptions, spot quick wins vs big bets, avoid common traps.
- 1 November 2026 · 7 min readSEO Quick Wins From Google Search Console, Step by StepFind SEO quick wins in Google Search Console: pages ranking 8–15, high-impression low-CTR queries, title and meta rewrites, internal links. Step by step.
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