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toby
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Integration · Ready to use

A Webflow AI SEO agent that fills your CMS with drafts

Connect your Webflow site with an API token. Leo, Toby's SEO and content agent, reads your CMS collections and their fields, finds the articles and pages worth adding, and creates them as draft items in the right collection. You review them in Webflow and publish with your usual click.

WebflowReady to use
Access
Read sites, collections and items; create new CMS items as drafts after your approval
Publishing
Stays in Webflow: you publish the draft items yourself
Setup
About 5 minutes, with a site API token
Agents
LeoToby

What Toby does with Webflow

Exactly what the connector does today. Reads happen right away; anything that changes, publishes or sends something waits for your approval.

The agents who use it

What you get, concretely

Examples on fictional businesses, in the app's exact format. Numbers are examples, not promises: yours come from your own data.

SEO & GEO

Example

Add a “Free restaurant rota template” article to the Blog collection

Why: Search Console: 2,400 impressions a month for “restaurant rota template” and close variants, landing on your homepage at position 14. Webflow: none of the 12 items in your Blog collection covers it.

Example estimate: 80 to 150 extra visits a month, and template downloads that start trials

First deliverable, ready to paste

Collection: Blog · created as a draft item
name: Free restaurant rota template (Excel and Google Sheets)
slug: restaurant-rota-template
post-summary: A ready-to-use weekly rota for restaurants, with split shifts and break rules, plus when it is time to switch to a scheduling app.
post-body: H2 Download the template · H2 How to fill it in 15 minutes · H2 Split shifts and breaks · H2 When a spreadsheet stops working · FAQ (3 questions)
Internal links: /features/shift-swaps, /pricing

Leo · SEO & GEOEffort: Medium

SEO & GEO

Example

Write meta descriptions for the 9 blog items that have none

Why: Webflow: 9 of your 12 blog items have an empty “meta-description” field, so Google picks a random sentence. Three of them rank on page one for scheduling queries.

Example estimate: +10 to 25% clicks on those pages at the same positions

First deliverable, ready to paste

how-to-reduce-no-shows: Staff no-shows cost restaurants hours each week. Five rules that cut them, and the reminder message that works.
tips-pooling-explained: How tip pooling works, what is legal, and a simple split sheet you can copy today.
(+7 more)
To paste in Webflow: Toby creates new items but does not edit existing ones.

Leo · SEO & GEOEffort: Low
LeoTo approveExample

The approval card before an item is created

Leo wants to create an item on Webflow Site: Shiftly · Collection: Blog Item: “Free restaurant rota template (Excel and Google Sheets)” · draft [Approve] [Decline] After approval: the draft is in your collection, ready for you to review and publish in Webflow.
Example for a fictional restaurant-scheduling app.

Connect Webflow

About 5 minutes

A Webflow site API token with CMS read and write access.

  1. 1

    In Webflow, open your site's Site settings → Apps & integrations → API access.

  2. 2

    Click Generate API token, give it CMS read and write access, and copy it.

  3. 3

    In Toby, open Integrations, then Webflow → Connect, and paste the token.

  4. 4

    Optional: choose which agents may use Webflow (Leo and Toby by default).

Good to know

  • New items only. Toby can add CMS items as drafts, but it does not edit or delete existing items, and it does not touch static pages or the Designer. Changes to existing content come as text to paste.

  • No publishing from Toby. Draft items are published by you in Webflow. Approved blog content cannot be scheduled to go live on Webflow from Toby's calendar.

  • Images are added in Webflow. Leo suggests what to show and the alt text; you upload the image to the item.

  • Your plan's CMS limits apply. Items created by Toby count toward the CMS item limit of your Webflow site plan.

Security and trustPricing

Frequently asked questions

Can Toby publish my Webflow site?

No. The connector can read your collections and create new items as drafts, after your approval. Publishing stays a click in Webflow, so you always see the item in your template before it goes live.

How does Toby know my collection's fields?

Leo reads the collection's field definitions before writing, and fills the item with your own field slugs (for example name, slug, post-summary, post-body). Other fields of the collection, such as an author or a category, are filled from the same definition when he has what they need.

Can Leo update an existing blog post in Webflow?

Not directly today. He prepares the new title, meta description or sections as text, and you paste them into the item. Creating new items is the only write action of this connector.

What about Framer or Wix?

They are not ready-made connectors. You can connect them through “Add any tool”: give Toby the API documentation and a key, Toby proposes the actions, and you keep the ones you want, with every write waiting for approval.

Will the articles sound like us?

Every item follows your Brand Brain (brand voice, ideal customer, content strategy), which you can edit at any time. You also review each draft before approving it and again in Webflow before publishing.

Other integrations

Google Search ConsoleWordPressGoogle Analytics 4Any tool (MCP, API, webhook)All integrations

Use cases and guides

SaaSFounders without a marketerAgenciesSEO Quick Wins From Google Search Console, Step by StepGEO: How to Get Recommended by ChatGPT and AI Search

Connect Webflow and get your first CMS drafts from Leo

Create your account, paste your URL and get your growth audit, your Brand Brain and your first three recommendations, already prepared.

Start free trial

7-day free trial, then $99/month per company. Cancel anytime. Already have an account? Sign in